What Are You Thankful For?

As I examine my life, my first thoughts are normally about what’s not working or what I don’t like about it. Most of the time, I’m looking at what I’m doing wrong or the mistakes that I have made along the way or second guessing my decisions and choices. Even though this is probably not the most empowering way to look at life, I still find myself visiting this dark and gloomy place. Do you know what I mean?

I know that I’m suppose to stay positive and empowered and stand in my vision. However, it seems so hard some time. Ya know?

Fortunately, I have an opportunity to look at what I’m thankful for…instead of what’s not working. I can spend my time acknowledging what is working…instead of what’s wrong. I now realize that I can powerfully accept past decisions and choices that I have made in my life, then use them to discover the lesson that life is teaching me.

So, on that note, I want to acknowledge what I am thank for…An Attitude of Gratitude!

Starting with my immediate family, I am thankful for my wife and daughter. They are a major source of inspiration for me. They give me strength and energy when I’m feeling low and a sense of pride when I’m at the top of my game. I love both of them very much and I’m really happy that they are a part of my life.

As I look at my expanded family, I am thankful for my brother, my sisters, my mother and father, my step father, my step mother, my mother-in-law and father-in-law, my sisters-in-law, my aunts, uncles, cousins and all of my nieces and nephews. I am also thankful for my late grandmothers and grandfathers.  Even though, sometimes we don’t always agree with each other, I believe in family and I really love my family.

The next group of people that I am thankful for are my friends, clients and business partners. Now, you may be wondering why I group all of these people together or maybe your not….maybe I just am…Well, at any rate, I believe in relationships and for me, the relationship is everything. So, while a lot of my friends are not my clients or business partners, most of my clients and business partners are becoming really good friends of mine. I am really thankful for having this kind of quality in my relationships with them.

I am thankful for my health, well-being and mind. I know that god has given my a gift and has blessed me to endure all of the tests, trials & challenges. I know that there is much, much more for me to contribute to humanity and I’m thankful for the creativity, insights, talents and opportunities that I have to make a difference to the world!

I am also thankful for you….(who me?)…yes you. For without you, I could not be me!

If you were not there, I wouldn’t have anyone to share my vision with, I would not have anyone to acknowledge what I’m thankful for, I would not be able to contribute and make a difference with you and I would not be able to learn what you have to contribute to the world and to me — so, thank you for being you and thank you for reading this article. I really appreciate it.

In addition, I am thankful for all for this wonderful technology that allows me to share my vision  and my life with you. As a matter of fact, it provides an opportunity for everyone to play a much bigger game in life.

What are you thankful for?

 I would love to hear from you!

Identifying Your “Ideal Client” and Niche Market

Most people start their business for a variety of reasons. Some are really passionate about something and they are committed to sharing it. Some want to improve the quality of their life and the lives around them. Some are just looking for a way to make money. Some just want to make a difference. No matter how they get started, most people decide what they want to offer and then go find the market to offer it to. This is the hard way!

Now, while this is a valid approach and has proven to be successful for some, it is not for most. Statistics say that 95% of new businesses fail within the first 5 years. That means only 5% remain in business, some just over survival – struggling to make ends meet.

How do you improve your odds? How do you become one of the very successful thriving businesses? You do what they do! Do your homework first! Find out what the people in your target market really need!

Ask them! What are the problems that they are having with your competition? What are some of their aches and pains? What are their dreams, their wishes & their commitments? What are their demographics, psychographics, & spending habits?

The more you know about them, the better you can serve them. The better you can serve them, the more loyal they will be to your business – causing you to be more successful – Ergo “The more you know about them, the more successful you will become”. Simply stated, find out what they want and sell it to them!

One way to approach building your business is to take some time and distinguish your “Ideal Client”. By getting clear about who they are, it becomes much easier to find them and present your offer. You want to identify Who, What, Where & Why…

Your “Ideal Client” is looking for what you have to offer at the opitimum level that you would like to provide it. Here are a few elements to help you along the way:

  • Desire/Require – Your products or services solves a problem,  fulfills an emotional need or supplies a requirement.
  • Immediate Need – An acknowledgement or committment to acquire your products or services within the next 30-60 days.
  • Means of Acquisition – Your offers are viewed as a “high value proposition” and they have access to the financial resources to acquire your products or services.

If you are currently marketing to individuals, companies or organizations that do not meet the above criteria, then you are probably not getting the results that you want!

Sometimes, we discount our prices or agree to jobs that end up costing more than they are worth in the long run. We may even find ourselves spending a lot of time doing business that really doesn’t allow us to best serve our clients.

The next area to identify is Who – This is the most basic group of your “Ideal Client”. Your target or niche market is not everybody. It’s fairly difficult to market to everybody unless you really have deep pockets. Even if you don’t, it may not be the best use of your marketing and advertising dollars. I recommend that you start with determining the best match for your products and/or services.

For example, if you are a Small Business Coach/Consultant, then your most basic group would be Small Business Owners and Managers looking to solve a particular problem or to achieve a desired goal in there business. You may want to become an expert in a specific area of business – like internet marketing, strategic planning, direct marketing, sales training, etc.

As an expert in direct marketing, you are recognized as someone that helps small business owners increase their sales using a combination of cost effective direct mail strategies. You can then provide the concept, copy writing, database, delivery & consulting as a part of your offer.

You can also write articles, books and  special reports on your area of expertise to provide your current and prospective clients. Seminars and workshops are another great way to add value to your clients.

Another example would be if your were a mortgage broker, then your most basic group would be People Looking for Money to Buy a House.  As a Retailer or Distributor, your most basic group would be Shoppers/Buyers are Seeking to Purchase Your Products.

Are you starting see what I’m talking about? It’s not everybody. It’s a very unique group that have that have the desire or require, an immediate need and the means to acquire.

The next area to examine is What – This is the Demographics and Psychographics of your niche market. What do you know about them? Here are some areas to consider:

  • Ackes & Pains, Challanges & Problems
  • Vision & Goals, Wants & Desires
  • Commitments and other Interests
  • Ages, Gender & Marital Status
  • Occupation & Income
  • Residence & Automobiles
  • Education, Training, Degrees & Certifications
  • Savings, Investments, Money Management & Credit/Debt
  • Family Orientation, Children, Siblings
  • Recreation, Travel, Vacation
  • Health, Well-Being & Spiritual Beliefs

The next area to take a look at is Where – These are the places where your “Ideal Client” can be found. It is helpful to identify locations and resources that are already providing products and services to your niche market. Here are a few to start researching:

  • Newspapers, Magazines & Websites
  • Television & Radio Shows
  • Associations, Organizations & Groups
  • Shopping Centers, Stores & Restaurants

The final area to identify is Why – This is probably the most important one of all. It defines your Unique Value Propostion. It’s what sets you apart from your competition. Your “Why” is the main reason your “Ideal Client” chooses you, your products and/or services. Here are a few components to consider:

  • What is your Story, Life Experience and Professional Experience?
  • What about your Accomplishments, Awards, Degrees and Accolades?
  • What is it that only You Can Provide your Offer to Them the Way that You Do?

As you are probably beginning to see, it is much easier and far more profitable to identify your “Ideal Client”. All of your marketing messages, website content, referral partners and strategic relationships should be consistant with serving your client.

If you would like some additional support on Niche Marketing and Identifying Your “Ideal Client”, please listen to following interview with Results Life Coach of the Year – Bill Davis.

[audio:JT_Show_10_24_07_Ideal_Client_Niche_Marketing.mp3]

You can also call me at 336.790.4123 or click here to complete my online contact form.