Taking Your Business To The Next Level with Denise Hedges

Are you ready for a BreakThrough in 2008?

A couple of weeks ago, I shared with you my goals of generating $100K personal income from my business doing what I love to do and spending more time with my family & friends.

One of the steps that I’m taking toward reaching my goals is to work with my mother in the real estate business.

It gives me an opportunity to leverage my 20+ years of business develpment & technology consulting experience in a whole new way.

This single step will allow me to spend more time with my family and generate 50%-60% of my financial goal. Pretty Cool, Huh?

I also shared that I was looking for 10 people who are interested in taking their business to the next level and transforming their lives.

Since then, I’ve gotten responses from 2 people so far that are ready to have a breakthrough!

Who else do you know that is looking for support in growing their business?

Please have them contact me at 336.790.4123!

Click on the player below to listen to Denise Hedges, Co-Founder of The Business BreakThrough Institue as she shares about Breakthrough Business Thinking and Six Steps to Tripling Your Revenue.

Denise is a Passionate Speaker, Results-Oriented Personal and Business Coach. She specializes in helping professional service providers – accountants, attorneys, acupuncturists, and body workers alike – realize their dream of helping others.

Denise has helped thousands of solopreneurs, nationally and internationally, move past their fear of sales and marketing, attract more clients, and make more money!

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Taking Charge of Your Positive Direction

Have you ever wondered how does what we say today impact our lives tomorrow?

Our choice of words can move us in a direction toward or away from effective personal and professional relationships and we are in charge of that choice. Positive direction means that the words we speak steer us toward the successes or outcomes that we want or need with others.

In this book, after years of developing programs and processes of CONSISTENT POSITIVE DIRECTIONTM, J. Bert Freeman identifies the impact of choosing positive direction and shows us skills and approaches that we can use right away to build those important relationships.

Taking Charge of Your Positive Direction by J. Bert Freeman

Book Synopsis

Taking Charge of Your Positive DirectionCONSISTENT POSITIVE DIRECTION is described as speaking, writing, learning and impacting reality toward the goals, achievements, results, accomplishments or outcomes that really matter. These skills and approaches came from years of learning, developing and teaching ways to interact successfully with others, when what we have to say really matters.

Chapters 1 and 2 of this book provides you with the know-how to use the sentence to sentence skills of CONSISTENT POSITIVE DIRECTION, called Verbal POSITIVE APPROACHTM. You will see how the choice of words that we speak can either keep us away from or move us closer to where we need to be.

The skills of Verbal POSITIVE APPROACH help us stay consistent in talking toward the goals, achievements, results, accomplishments or outcomes that we want/need for our lives and the lives of others.

Subsequent chapters show that the power in using these skills goes beyond adjusting words and sentences; it reaches to the depths of human interaction.

For example, Chapter 3, “Above the Clouds – The Positive Directions of Your Attitude”, coaches you on how to express any attitude in a positive direction, whatever your feelings. You learn how your abilities for respect, listening and learning have a powerful impact on taking your attitude above the clouds.

Chapter 6, “The Essentials for Interaction”, consists of approaches you can use to move things forward and get things done. You will see how CONSISTENT POSITIVE DIRECTION connects to research that shows your abilities to influence future successes.

Chapter 8, “Whole Brain Positive Direction”, examines how to use differences and similarities in relationships and learning, based on our brain tendencies and thinking styles.

The titles of chapters 9, “The Power of ME” and 10, “How to be Tough Using Positive Direction Stuff”, speak for themselves and delve into managing expectation, effort, and esteem (chapter 9) and exercising endurance, persistence, insistence and consistency (chapter 10) all in a positive direction.

Among the skills and approaches that are expressed in this book, some are called Power Options. They are approaches for many of the verbal and written encounters that we have in our lives. Many of them connect to what you already know.

With the infusion of CONSISTENT POSITIVE DIRECTION, they are connected to human experiences, stories and observations. Hence, you will encounter a number of approaches that are titled with acronyms or phrases such as ‘Inside RAPPP’, ‘TOLL Free Openness’, ‘TALKEASE’, ‘LEAPS and REAPS’, ‘The Silent Mentor’, ‘EPIC Toughness’ and more.

There are over 165 Power Options. Those that are included in this book expand your readiness for forward movement, resolving differences, finding solutions, building relationships, and making change work more easily, all in a positive direction.

You will be able to use what you learn immediately, and become equipped for taking charge of your positive direction, now and for a lifetime.

Click on the player below to listen to his interview on our radio show!

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About The Author

J. Bert Freeman is the author of Taking Charge of Your Positive Direction (Trafford 2006). His quest is to help everyone expand their capacity to make positive direction a consistent part of their lives. He primarily focuses on organizational unity, leadership consistency and workplace diversity, as well as personal and professional relationships.

In the mid 1980’s, J. Bert Freeman created skills called Verbal POSITIVE APPROACHTM. As a result, he founded T.A.L.K. Associates in 1987. Since then, his work evolved into CONSISTENT POSITIVE DIRECTIONTM, yet a higher dimension of Human Interaction.

He is joined by a team of facilitators and experts, with years of experience in providing expert assistance for organizational unity and equity and leadership consistency. He has a Bachelor’s Degree in Engineering from the U.S. Naval Academy and a Masters Degree in Human Relations from Golden Gate University.

While at the U.S. Naval Academy, he was an NCAA 1st Team All-American in fencing and the first African American to be selected as NCAA Fencer of the Year. In 1970, he was the first African American and the first fencer to receive the Naval Academy’s award for athletic excellence, given to one graduate each year (the 1965 recipient was Roger Staubach). In 1972, J. Bert Freeman was a U.S. National Champion and a member of the U.S. Olympic Fencing Team in Munich.

For more information, visit his website – http://www.PositiveDirection.net.

What Are You Thankful For?

As I examine my life, my first thoughts are normally about what’s not working or what I don’t like about it. Most of the time, I’m looking at what I’m doing wrong or the mistakes that I have made along the way or second guessing my decisions and choices. Even though this is probably not the most empowering way to look at life, I still find myself visiting this dark and gloomy place. Do you know what I mean?

I know that I’m suppose to stay positive and empowered and stand in my vision. However, it seems so hard some time. Ya know?

Fortunately, I have an opportunity to look at what I’m thankful for…instead of what’s not working. I can spend my time acknowledging what is working…instead of what’s wrong. I now realize that I can powerfully accept past decisions and choices that I have made in my life, then use them to discover the lesson that life is teaching me.

So, on that note, I want to acknowledge what I am thank for…An Attitude of Gratitude!

Starting with my immediate family, I am thankful for my wife and daughter. They are a major source of inspiration for me. They give me strength and energy when I’m feeling low and a sense of pride when I’m at the top of my game. I love both of them very much and I’m really happy that they are a part of my life.

As I look at my expanded family, I am thankful for my brother, my sisters, my mother and father, my step father, my step mother, my mother-in-law and father-in-law, my sisters-in-law, my aunts, uncles, cousins and all of my nieces and nephews. I am also thankful for my late grandmothers and grandfathers.  Even though, sometimes we don’t always agree with each other, I believe in family and I really love my family.

The next group of people that I am thankful for are my friends, clients and business partners. Now, you may be wondering why I group all of these people together or maybe your not….maybe I just am…Well, at any rate, I believe in relationships and for me, the relationship is everything. So, while a lot of my friends are not my clients or business partners, most of my clients and business partners are becoming really good friends of mine. I am really thankful for having this kind of quality in my relationships with them.

I am thankful for my health, well-being and mind. I know that god has given my a gift and has blessed me to endure all of the tests, trials & challenges. I know that there is much, much more for me to contribute to humanity and I’m thankful for the creativity, insights, talents and opportunities that I have to make a difference to the world!

I am also thankful for you….(who me?)…yes you. For without you, I could not be me!

If you were not there, I wouldn’t have anyone to share my vision with, I would not have anyone to acknowledge what I’m thankful for, I would not be able to contribute and make a difference with you and I would not be able to learn what you have to contribute to the world and to me — so, thank you for being you and thank you for reading this article. I really appreciate it.

In addition, I am thankful for all for this wonderful technology that allows me to share my vision  and my life with you. As a matter of fact, it provides an opportunity for everyone to play a much bigger game in life.

What are you thankful for?

 I would love to hear from you!

The “Real” Power of Internet Niche Marketing with Willie Crawford

This week, our guest is Willie Crawford – Internationally Recognized Internet Marketing Expert. Mr Crawford has generated millions for himself, his students and his joint-venture partners.

On this show, he shares about how it got started and identifying a profitable niche in the marketplace.

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Falling Awake….Discovering Your Essential Self

In today’s fast times, we are all very busy getting things done.  For most of us, it all starts in the morning somewhere between 5am – 9am. We get up, brush our teeth, shower, put on our clothes, eat breakfast, get the kids ready for school, clean up, take out the trash and a variety of other things — then we are off to work.

We work all day long – writing proposals, answering questions, talking with clients, vendors & partners, interacting with our bosses, employees, co-workers and peers, putting out fires, staring fires ( smile 🙂 ) and so on and so on and so on…then we return home to cook/eat, feed the kids, work on homework, more cleaning, talk with our special someone, try to relax a little and go to sleep.

The next day it starts all over again….

So, how do you create a life filled with joy and ease? How do you get to the point where you are excited and looking forward to each new day?

You first have to determine what you want. I mean, really, really want for yourself and your life. Most of us are on automatic pilot. Just living from day-to-day, week-to-week and year-to-year with a few new adventures in our lives. Most of us never really stop to ask ourselves what do we want?

Since, we don’t usually ask ourselves this question, I’m going to ask you now…What do you want? I know that you are probably saying to yourself, what do you mean, what do I want? I want a lot of things you may say.

Then I would say, like what? Like I want to live in a big house or travel the world or visit my family more often or grow my business. Then I would ask you, what would it be like to live in a big house or travel the world or visit your family more often or grow your business?

You would actually begin to explore the real possibility of having what you really want and start taking actions consistant with what you want. Now, I know that it seems to be much easier said than done. It may take some time and you may need some additional support from others that are committed to you having what you want.

On the radio show today, I interviewed Joyce Porter – a 72 year-young woman from Winston-Salem, North Carolina. She begin sharing the whole process of “Falling Awake”. After a life time of counseling others, she woke up! She saids that she is more alive today than she ever was. During this process of examining what she really wanted, she discovered her essential purpose and was immediately propel into action.

I invite you to listen to the interview, I’m sure that it will make a difference for you. Simply click on the player below to start the playback.

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As a way of demonstrating the type of work that they do with people, she ask me to share with her what I wanted. So, I told here that I wanted to spend more time with my family – my wife and daughter, as well as, my parents, in-laws, nieces and newphews. In addition, I would like to travel world checking out the latest and greatess new technology and gadgets. Then somehow share it with others in a way that they can see new possibilities for themselves and their lives. The 3rd thing that I want is to lead or facilitate some type of workshop or seminar that transform people’s lives, communities and businesses.

As I began to listen to her repeat what I said, it started to become clearer to me how I could make it happen. I mean, how I could start making it happen now, instead of someday when I get it all together. Do you know what I mean – when I someday?

I started to see that someday could be today!

I also saw that I was already in the process of having what I want, just not at the level that I would really like.  I am now exploring a number of options to fund what I want for myself & my family. As a matter of fact, my wife and I are attending a workshop on creating multiple streams of income with real estate, stocks, tax liens and the internet. I’ll share more about that in another article.

20 Ways To Make $100 a Day Part-Time On The Internet

I am in the process of reviewing one of the best eBooks about easily making money on the internet.

It was put together by long time internet marketing expert – Willie Crawford and members of The Internet Marketing Inner Circle.

I’ve read a few of the “20 Ways to Make $100 a Day Part-Time on the Internet” and they are solid.

Each one is written by an recognized internet marketing expert that has real life pratical experience making money online. Click here to visit the website!

A few of my personal favorite sections are:

  • The Right Mindset to Make $100 a Day by Dr. Mani Sivasubramanian
  • Simple & Profitable Online Membership Sites by Thea Swafford
  • Profitable Niche Marketing by Case Stevens
  • Creating and Selling Your Software Online by David Schwartz
  • Branding: Making Yourself “Memorable” On A Small Budget by Patrick Pretty
  • The Power of Affliate Marketing by Willie Crawford

After the book was created, a panel of online business experts reviewed each chapter and put it through “real-world” test to issure that the “average person” could actually make any one of the strategies work.

I’ve also reviewed them to make sure that they are simple, proven and easy to setup.

If you are just getting started and looking for a way to make at least $100 a day part-time, then I recommend that you buy this eBook for $27. It is definitely worth it!

If you have already mastered the art of making $3,000 per month or more, then this eBook will help you expand to the next level.

Here’s the link to the website: 20 Ways to Make $100 a Day Part-Time on the Internet!

After you download it and read a few of the chapters, give me a call at 336.790.4123 or drop me a line – online contact form.

Identifying Your “Ideal Client” and Niche Market

Most people start their business for a variety of reasons. Some are really passionate about something and they are committed to sharing it. Some want to improve the quality of their life and the lives around them. Some are just looking for a way to make money. Some just want to make a difference. No matter how they get started, most people decide what they want to offer and then go find the market to offer it to. This is the hard way!

Now, while this is a valid approach and has proven to be successful for some, it is not for most. Statistics say that 95% of new businesses fail within the first 5 years. That means only 5% remain in business, some just over survival – struggling to make ends meet.

How do you improve your odds? How do you become one of the very successful thriving businesses? You do what they do! Do your homework first! Find out what the people in your target market really need!

Ask them! What are the problems that they are having with your competition? What are some of their aches and pains? What are their dreams, their wishes & their commitments? What are their demographics, psychographics, & spending habits?

The more you know about them, the better you can serve them. The better you can serve them, the more loyal they will be to your business – causing you to be more successful – Ergo “The more you know about them, the more successful you will become”. Simply stated, find out what they want and sell it to them!

One way to approach building your business is to take some time and distinguish your “Ideal Client”. By getting clear about who they are, it becomes much easier to find them and present your offer. You want to identify Who, What, Where & Why…

Your “Ideal Client” is looking for what you have to offer at the opitimum level that you would like to provide it. Here are a few elements to help you along the way:

  • Desire/Require – Your products or services solves a problem,  fulfills an emotional need or supplies a requirement.
  • Immediate Need – An acknowledgement or committment to acquire your products or services within the next 30-60 days.
  • Means of Acquisition – Your offers are viewed as a “high value proposition” and they have access to the financial resources to acquire your products or services.

If you are currently marketing to individuals, companies or organizations that do not meet the above criteria, then you are probably not getting the results that you want!

Sometimes, we discount our prices or agree to jobs that end up costing more than they are worth in the long run. We may even find ourselves spending a lot of time doing business that really doesn’t allow us to best serve our clients.

The next area to identify is Who – This is the most basic group of your “Ideal Client”. Your target or niche market is not everybody. It’s fairly difficult to market to everybody unless you really have deep pockets. Even if you don’t, it may not be the best use of your marketing and advertising dollars. I recommend that you start with determining the best match for your products and/or services.

For example, if you are a Small Business Coach/Consultant, then your most basic group would be Small Business Owners and Managers looking to solve a particular problem or to achieve a desired goal in there business. You may want to become an expert in a specific area of business – like internet marketing, strategic planning, direct marketing, sales training, etc.

As an expert in direct marketing, you are recognized as someone that helps small business owners increase their sales using a combination of cost effective direct mail strategies. You can then provide the concept, copy writing, database, delivery & consulting as a part of your offer.

You can also write articles, books and  special reports on your area of expertise to provide your current and prospective clients. Seminars and workshops are another great way to add value to your clients.

Another example would be if your were a mortgage broker, then your most basic group would be People Looking for Money to Buy a House.  As a Retailer or Distributor, your most basic group would be Shoppers/Buyers are Seeking to Purchase Your Products.

Are you starting see what I’m talking about? It’s not everybody. It’s a very unique group that have that have the desire or require, an immediate need and the means to acquire.

The next area to examine is What – This is the Demographics and Psychographics of your niche market. What do you know about them? Here are some areas to consider:

  • Ackes & Pains, Challanges & Problems
  • Vision & Goals, Wants & Desires
  • Commitments and other Interests
  • Ages, Gender & Marital Status
  • Occupation & Income
  • Residence & Automobiles
  • Education, Training, Degrees & Certifications
  • Savings, Investments, Money Management & Credit/Debt
  • Family Orientation, Children, Siblings
  • Recreation, Travel, Vacation
  • Health, Well-Being & Spiritual Beliefs

The next area to take a look at is Where – These are the places where your “Ideal Client” can be found. It is helpful to identify locations and resources that are already providing products and services to your niche market. Here are a few to start researching:

  • Newspapers, Magazines & Websites
  • Television & Radio Shows
  • Associations, Organizations & Groups
  • Shopping Centers, Stores & Restaurants

The final area to identify is Why – This is probably the most important one of all. It defines your Unique Value Propostion. It’s what sets you apart from your competition. Your “Why” is the main reason your “Ideal Client” chooses you, your products and/or services. Here are a few components to consider:

  • What is your Story, Life Experience and Professional Experience?
  • What about your Accomplishments, Awards, Degrees and Accolades?
  • What is it that only You Can Provide your Offer to Them the Way that You Do?

As you are probably beginning to see, it is much easier and far more profitable to identify your “Ideal Client”. All of your marketing messages, website content, referral partners and strategic relationships should be consistant with serving your client.

If you would like some additional support on Niche Marketing and Identifying Your “Ideal Client”, please listen to following interview with Results Life Coach of the Year – Bill Davis.

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You can also call me at 336.790.4123 or click here to complete my online contact form.

Learning The 6-Key Components of Effective Internet Marketing

This was a really hot segment on the Radio Show today! My guests were Mary Walston with Life Solutions Unlimited and Marc Cram of Cram Investment Group. We were also joined by No-Out-There.com Creator Llenar.

It was like a live seminar as we walked through the 6-Key Components and how they could be applied to your business. Here some of the topics that we covered:

  • Identifying Your Target Market
  • Determining Your Primary Offer
  • Creating the Core Marketing Message
  • Formulating a Profitable Business Model
  • Selecting Your Primary Marketing Strategies
  • Measuring & Evaluating Your Results

Click on the player below to listen to this 90-minute segment!

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Click here to visit the Radio Show page for a listing of upcoming shows, as well as the other previous segments.