Simple Tips to Designing an Effective Website

Having a great looking website is just the beginning. It takes more than that to create a high demand for your products and services. It takes planning, marketing & organizing your business to expand.

All great business ideas start with a clear, concise & effective plan with specific measurable results. The same is true when it comes to creating an effective website solution.

As the old saying goes – “Failing to Plan is Planning to Fail.”

Often times, small business owners concentrate more on how their website looks and less on how well it markets their business and attract new clients.

Having a clear understanding of how to effectively promote and market your website is a requirement to building a strong foundation for your overall marketing plan and strategies.

Some people believe – “If you build it, they will come!” – When it comes to creating a successful website, this is simply just not true!

With that being said, let’s explore some of the fundamental key components needed to create an effective website. Here are a few of the major categories that you will want to consider:

There are a number of factors to consider: Purpose, Goal, Design, Function, Content, eCommerce and Marketing.

The Internet’s World Wide Web is changing the way that we do business and communicate with each other. It is the new standard of the day and provides business owners with an excellent opportunity to expand their enterprises across the nation and even around the world.

After all, the ultimate success of most business strategies is measured by the amount of money it makes and/or saves your company – right?

Visit our new website and take a moment to explore our solutions for your business.

For more information, please use our online contact form. Click here to submit your questions.

How To Create Irresistible Products & Services

Most people start their business for a variety of reasons.  Some are really passionate about something and they are committed to sharing it.

Some want to improve the quality of their life and the lives around them.  Some are just looking for a way to make money.  Some just want to make a difference.

No matter how they get started, most people decide what they want to offer and then go find the market to offer it to. This is the hard way!

How do you improve your odds? How do you become one of the very successful thriving businesses? You do what they do!

Do Your Homework and  Identify a Profitable Niche Market First!

Then, find out what the people in your target market really need!

The solution specifically fulfills the needs of your niche market. It soothes their aches and pains. It satisfies their desires and grants their wishes. It’s just what they are looking for and they are hungry for it.

You may find that you already offering the products and/or services that they may need. Is some cases, all you have to do is tweak your sales letter, benefits or pricing. You may also find that the solution doesn’t exist or if it does, it needs some improvement. At any rate, create the solution that solves their problems and give it to them.

Often times, many small businesses attempt to offer too many types of services or lines of products. In a lot of cases, they do this because it generates revenue and help them to survive.

However, if you don’t have the money and resources to do them all well, you may find yourself trapped or boxed into doing things that you don’t want to do, thereby robbing you of your power, performance & productivity.

Let’s look at a simple way of creating your products & services matrix. It is helpful to break it down into the following 3 categories. Each category represents a unique stage in the marketing process and moves your prospects through the sales pipeline.

Promotional (Free or Low-Cost Offerings)

  • Special Reports, eBooks & Newsletters
  • Free 90 Minute Preview/Overview Workshop
  • Complementary or Evaluation Sessions

Entry Level (Low-Cost – Affordable Offerings)

  • Low Cost eBook, Audio or Video Series
  • Full Day Interactive Workshop/Seminar

Premium (Higher Priced Offerings)

  • Small Group Mentoring Programs
  • Private Coaching & Consulting Services
  • Advanced Workshops & Boot Camps

I recommend that you streamline your offering of products and services, create a successful marketing system & fulfill the needs of your niche market. This approach insures the success and longevity of your business.

By using this method, you will be creating a systematic approach for attracting new prospects, providing them with substantial value and converting them into long tem paying clients.

It allows you to create credibility and establish yourself as an expert in eyes of your niche market. It also provides you with the ability to provide your clients with an effective solution until they are ready to invest in your premium products and services.

Now, let’s look at each category a little deeper and identify a few examples for use as a model for your business. I highly recommend that you create your initial solution to their problems using the “how-to”, “step-by-step” or “key list” solution theme.

Here are a few examples from some of my clients:

  • “Six Keys to Living the Golden Life”
  • “8 Key Strategies of Highly Effective Business Owners”
  • “21 Ways to De-Clutter Your Office”
  • “The MicroBiz Guide to Internet Marketing – 11 Effective Strategies for Attracting New Clients Online!”
  • “The Courageous Woman – Six Lessons On Moving the Mountains in Your Life”
  • “The Principles of Living Your Life by Design”

Can you see that using this concept will make it really clear to your prospective clients how you can help them accomplish their goals?

Here are few more solution themes that you may recognize from these best selling book titles:

  • “The Seven Habits of Highly Effective People”
  • “Rich Dad – Poor Day – What The Rich Teach Their Kids About Money – That The Poor And Middle Class Do Not!”
  • “Secret of the Millionaire Mind – Mastering the Inner Game of Wealth”
  • “The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!”
  • “The E Myth – Why Most Small Businesses Don’t Work and What to Do About It”

Are you beginning to get the picture?

Pretty cool, huh?

microbiz-marketing-101-web-imageOnce you have identified your primary solution theme, you can use it to create your irresistible products & services matrix.

You can find out more about creating irresistible products and services in my new special report – MicroBiz Marketing 101 – 7 Principles for Building Your Business! Click here to get your free copy!

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Creating Your Business Model for Coaches, Consultants & Trainers with Denise Hedges

Listen to Denise Hedges, Co-Founder of The Business BreakThrough Institute as she shares about Breakthrough Business Thinking and Creating a Profitable Business Model.

Denise is a Passionate Speaker, Results-Oriented Personal and Business Coach. She specializes in helping professional service providers – accountants, attorneys, acupuncturists, and body workers alike – realize their dream of helping others.

Denise has helped thousands of solopreneurs, nationally and internationally, move past their fear of sales and marketing, attract more clients, and make more money!

We also discussed a few key internet marketing strategies to help you build your business online.

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Listen to the show and leave your comments…

Transforming Your Business Mindset with Lalita Amos

On the show this week is a very dear friend of mine and an extraordinary woman.

Lalita Amos started her company over a decade ago after 15 years in Team and Leadership Development, Training and Human Resources in Fortune 500 companies and an international non-profit organization.

As a long-time business owner, Lalita understands the pressures business owners face. The clients she coaches count on her for a unique perspective, creative problem solving and generous partnership.

With her or one of her affiliate coaches as their coach, people are unstoppable about what’s important to them — their businesses, their careers and their lives.

Use the following link to find out more:
http://www.totalteamsolutions.com/Lalita_Amos.htm

Use the player below and follow along as she talks about transforming your business and your mindset!

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Back To Basics – Part 1

This show is about getting back to the basics in business.

It’s a real candid look at what it takes to run a successful small business.

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Do you have the look?

Click on the player below to listen to Fred Watts – Embroidme Franchise Owner and Creator of BusinessCasualUSA.com as he shares about getting it straight in 2008.

Mr Watts is a Retired IBM Executive and he tells it like it is…

His “Just the facts, mam” attitude has contributed to his success as a business man.

On this show, he talks about the importance of your business look.

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12 Ways to Promote Your Business Online in 5 Hours or Less Each Week (Live Seminar)

Putting It All Together – 12 Ways to Effectively Promote Your Business in 5 hours per week or Less!

  • Identify Your Niche Market & Ideal Client
  • Research & Select Related Keywords & Phrases
  • Create a Series of Articles and/or PodCast/Radio Show Topics
  • Write (1) Related Keyword Focused Article Per Week
  • Post the Article to Your Website or Blog
  • Submit the Article to Article Directories and eZine Publishers
  • Send the Article to Your Subscriber List with Radio Show or PodCast Announcement
  • Discuss Article on Radio Show with Guests & Callers
  • Add Show Link to Article on Your Website or Blog
  • Download Radio Show to Your Archive for Future Use.
  • Promote Your Radio Show & Article Feeds
  • At the end of the series, create eBooks, Special Reports, Audio Programs & Courses.
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Taking Your Business To The Next Level with Denise Hedges

Are you ready for a BreakThrough in 2008?

A couple of weeks ago, I shared with you my goals of generating $100K personal income from my business doing what I love to do and spending more time with my family & friends.

One of the steps that I’m taking toward reaching my goals is to work with my mother in the real estate business.

It gives me an opportunity to leverage my 20+ years of business develpment & technology consulting experience in a whole new way.

This single step will allow me to spend more time with my family and generate 50%-60% of my financial goal. Pretty Cool, Huh?

I also shared that I was looking for 10 people who are interested in taking their business to the next level and transforming their lives.

Since then, I’ve gotten responses from 2 people so far that are ready to have a breakthrough!

Who else do you know that is looking for support in growing their business?

Please have them contact me at 336.790.4123!

Click on the player below to listen to Denise Hedges, Co-Founder of The Business BreakThrough Institue as she shares about Breakthrough Business Thinking and Six Steps to Tripling Your Revenue.

Denise is a Passionate Speaker, Results-Oriented Personal and Business Coach. She specializes in helping professional service providers – accountants, attorneys, acupuncturists, and body workers alike – realize their dream of helping others.

Denise has helped thousands of solopreneurs, nationally and internationally, move past their fear of sales and marketing, attract more clients, and make more money!

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