Simple Tips to Designing an Effective Website

Having a great looking website is just the beginning. It takes more than that to create a high demand for your products and services. It takes planning, marketing & organizing your business to expand.

All great business ideas start with a clear, concise & effective plan with specific measurable results. The same is true when it comes to creating an effective website solution.

As the old saying goes – “Failing to Plan is Planning to Fail.”

Often times, small business owners concentrate more on how their website looks and less on how well it markets their business and attract new clients.

Having a clear understanding of how to effectively promote and market your website is a requirement to building a strong foundation for your overall marketing plan and strategies.

Some people believe – “If you build it, they will come!” – When it comes to creating a successful website, this is simply just not true!

With that being said, let’s explore some of the fundamental key components needed to create an effective website. Here are a few of the major categories that you will want to consider:

There are a number of factors to consider: Purpose, Goal, Design, Function, Content, eCommerce and Marketing.

The Internet’s World Wide Web is changing the way that we do business and communicate with each other. It is the new standard of the day and provides business owners with an excellent opportunity to expand their enterprises across the nation and even around the world.

After all, the ultimate success of most business strategies is measured by the amount of money it makes and/or saves your company – right?

Visit our new website and take a moment to explore our solutions for your business.

For more information, please use our online contact form. Click here to submit your questions.

How To Create Irresistible Products & Services

Most people start their business for a variety of reasons.  Some are really passionate about something and they are committed to sharing it.

Some want to improve the quality of their life and the lives around them.  Some are just looking for a way to make money.  Some just want to make a difference.

No matter how they get started, most people decide what they want to offer and then go find the market to offer it to. This is the hard way!

How do you improve your odds? How do you become one of the very successful thriving businesses? You do what they do!

Do Your Homework and  Identify a Profitable Niche Market First!

Then, find out what the people in your target market really need!

The solution specifically fulfills the needs of your niche market. It soothes their aches and pains. It satisfies their desires and grants their wishes. It’s just what they are looking for and they are hungry for it.

You may find that you already offering the products and/or services that they may need. Is some cases, all you have to do is tweak your sales letter, benefits or pricing. You may also find that the solution doesn’t exist or if it does, it needs some improvement. At any rate, create the solution that solves their problems and give it to them.

Often times, many small businesses attempt to offer too many types of services or lines of products. In a lot of cases, they do this because it generates revenue and help them to survive.

However, if you don’t have the money and resources to do them all well, you may find yourself trapped or boxed into doing things that you don’t want to do, thereby robbing you of your power, performance & productivity.

Let’s look at a simple way of creating your products & services matrix. It is helpful to break it down into the following 3 categories. Each category represents a unique stage in the marketing process and moves your prospects through the sales pipeline.

Promotional (Free or Low-Cost Offerings)

  • Special Reports, eBooks & Newsletters
  • Free 90 Minute Preview/Overview Workshop
  • Complementary or Evaluation Sessions

Entry Level (Low-Cost – Affordable Offerings)

  • Low Cost eBook, Audio or Video Series
  • Full Day Interactive Workshop/Seminar

Premium (Higher Priced Offerings)

  • Small Group Mentoring Programs
  • Private Coaching & Consulting Services
  • Advanced Workshops & Boot Camps

I recommend that you streamline your offering of products and services, create a successful marketing system & fulfill the needs of your niche market. This approach insures the success and longevity of your business.

By using this method, you will be creating a systematic approach for attracting new prospects, providing them with substantial value and converting them into long tem paying clients.

It allows you to create credibility and establish yourself as an expert in eyes of your niche market. It also provides you with the ability to provide your clients with an effective solution until they are ready to invest in your premium products and services.

Now, let’s look at each category a little deeper and identify a few examples for use as a model for your business. I highly recommend that you create your initial solution to their problems using the “how-to”, “step-by-step” or “key list” solution theme.

Here are a few examples from some of my clients:

  • “Six Keys to Living the Golden Life”
  • “8 Key Strategies of Highly Effective Business Owners”
  • “21 Ways to De-Clutter Your Office”
  • “The MicroBiz Guide to Internet Marketing – 11 Effective Strategies for Attracting New Clients Online!”
  • “The Courageous Woman – Six Lessons On Moving the Mountains in Your Life”
  • “The Principles of Living Your Life by Design”

Can you see that using this concept will make it really clear to your prospective clients how you can help them accomplish their goals?

Here are few more solution themes that you may recognize from these best selling book titles:

  • “The Seven Habits of Highly Effective People”
  • “Rich Dad – Poor Day – What The Rich Teach Their Kids About Money – That The Poor And Middle Class Do Not!”
  • “Secret of the Millionaire Mind – Mastering the Inner Game of Wealth”
  • “The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!”
  • “The E Myth – Why Most Small Businesses Don’t Work and What to Do About It”

Are you beginning to get the picture?

Pretty cool, huh?

microbiz-marketing-101-web-imageOnce you have identified your primary solution theme, you can use it to create your irresistible products & services matrix.

You can find out more about creating irresistible products and services in my new special report – MicroBiz Marketing 101 – 7 Principles for Building Your Business! Click here to get your free copy!

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Creating Your Business Model for Coaches, Consultants & Trainers with Denise Hedges

Listen to Denise Hedges, Co-Founder of The Business BreakThrough Institute as she shares about Breakthrough Business Thinking and Creating a Profitable Business Model.

Denise is a Passionate Speaker, Results-Oriented Personal and Business Coach. She specializes in helping professional service providers – accountants, attorneys, acupuncturists, and body workers alike – realize their dream of helping others.

Denise has helped thousands of solopreneurs, nationally and internationally, move past their fear of sales and marketing, attract more clients, and make more money!

We also discussed a few key internet marketing strategies to help you build your business online.


Listen to the show and leave your comments…

12 Ways to Promote Your Business Online in 5 Hours or Less Each Week (Live Seminar)

Putting It All Together – 12 Ways to Effectively Promote Your Business in 5 hours per week or Less!

  • Identify Your Niche Market & Ideal Client
  • Research & Select Related Keywords & Phrases
  • Create a Series of Articles and/or PodCast/Radio Show Topics
  • Write (1) Related Keyword Focused Article Per Week
  • Post the Article to Your Website or Blog
  • Submit the Article to Article Directories and eZine Publishers
  • Send the Article to Your Subscriber List with Radio Show or PodCast Announcement
  • Discuss Article on Radio Show with Guests & Callers
  • Add Show Link to Article on Your Website or Blog
  • Download Radio Show to Your Archive for Future Use.
  • Promote Your Radio Show & Article Feeds
  • At the end of the series, create eBooks, Special Reports, Audio Programs & Courses.

The “Real” Power of Internet Niche Marketing with Willie Crawford

This week, our guest is Willie Crawford – Internationally Recognized Internet Marketing Expert. Mr Crawford has generated millions for himself, his students and his joint-venture partners.

On this show, he shares about how it got started and identifying a profitable niche in the marketplace.


20 Ways To Make $100 a Day Part-Time On The Internet

I am in the process of reviewing one of the best eBooks about easily making money on the internet.

It was put together by long time internet marketing expert – Willie Crawford and members of The Internet Marketing Inner Circle.

I’ve read a few of the “20 Ways to Make $100 a Day Part-Time on the Internet” and they are solid.

Each one is written by an recognized internet marketing expert that has real life pratical experience making money online. Click here to visit the website!

A few of my personal favorite sections are:

  • The Right Mindset to Make $100 a Day by Dr. Mani Sivasubramanian
  • Simple & Profitable Online Membership Sites by Thea Swafford
  • Profitable Niche Marketing by Case Stevens
  • Creating and Selling Your Software Online by David Schwartz
  • Branding: Making Yourself “Memorable” On A Small Budget by Patrick Pretty
  • The Power of Affliate Marketing by Willie Crawford

After the book was created, a panel of online business experts reviewed each chapter and put it through “real-world” test to issure that the “average person” could actually make any one of the strategies work.

I’ve also reviewed them to make sure that they are simple, proven and easy to setup.

If you are just getting started and looking for a way to make at least $100 a day part-time, then I recommend that you buy this eBook for $27. It is definitely worth it!

If you have already mastered the art of making $3,000 per month or more, then this eBook will help you expand to the next level.

Here’s the link to the website: 20 Ways to Make $100 a Day Part-Time on the Internet!

After you download it and read a few of the chapters, give me a call at 336.790.4123 or drop me a line – online contact form.

Learning The 6-Key Components of Effective Internet Marketing

This was a really hot segment on the Radio Show today! My guests were Mary Walston with Life Solutions Unlimited and Marc Cram of Cram Investment Group. We were also joined by Creator Llenar.

It was like a live seminar as we walked through the 6-Key Components and how they could be applied to your business. Here some of the topics that we covered:

  • Identifying Your Target Market
  • Determining Your Primary Offer
  • Creating the Core Marketing Message
  • Formulating a Profitable Business Model
  • Selecting Your Primary Marketing Strategies
  • Measuring & Evaluating Your Results

Click on the player below to listen to this 90-minute segment!


Click here to visit the Radio Show page for a listing of upcoming shows, as well as the other previous segments.

15 Ways To Grow Your Business Online

Having a great looking website is just the beginning. It takes more than that to create a high demand for your offer. It takes planning, marketing & organizing your business to expand your reach and handle the demand. Here are a few strategies to help you along your way.  

**** Internet Marketing Preparation

**** Planning and preparation is at the heart of all of your strategies. It is where you determine the most effective approach to creating a successful internet marketing campaign.

Marketing Plan Development – All great marketing campaigns start with a clear, concise & effective plan with specific measurable results. As the old saying goes – “Failing to Plan is Planning to Fail.”

Keyword Phrase Analysis – Identifying the keywords or keyword phrases is the next step in creating an effective internet marketing strategy. Starting with a few root terms or phrases, conduct an extensive analysis of at least 100 keywords and how frequently they are search for over the internet each month.

Keyword Phrase Selection – After conducting the initial Keyword Phrase Analysis, you are now prepared to begin identifying the absolute best words and phrases for your marketing strategies and content development.

Website Theme & Description Development – By focusing on a major theme, your website becomes more that just another dot com. It because a valuable resource for your customers and visitors. It improves the overall experience and delivers high value.

**** Core Marketing Strategies ****

These strategies are the building blocks for your internet marketing success. They are fundamental to producing cost effective results and have stood the test of time. Each core strategy is a proven method for generating targeted buyers or users to your website. When combined with a comprehensive marketing plan, you are literally guaranteed success! 

Search Engine Optimization & Placement – Winning at the Search Engine Game is one of the most effective ways to promote your website and build your company! However, it is not the easiest game to play. It takes planning, preparation and patients. It takes completing the above internet marketing preparation, then creating website content that is keyword focused.

Keyword Landing Pages – In addition to selecting the best possible keyword phrases, you need to create 10 – 15 content rich website pages that focus on the terms. These pages could be articles, tips, advice, in-depth case studies, expanded product or service descriptions, etc.

Strategic & Reciprocal Links – As you know, “No Man is an Island” and neither is your website. Finding the right sites to link to yours is a very powerful strategy.

Pay-Per-Click Internet Marketing – Performance based marketing is one of the most cost effective marketing strategies available. By displaying targeted ads to targeted prospects, pay-per-click advertising allows you to pay only if a prospective visitor actually comes to your website. Sometimes as little as 10 cents! You are not charge for the number of times that you ad is seen – only when they click thru to offer!

Electronic Newsletter or Ezine Publishing – Since the invention of the internet, communicating by email has been one of the most cost effective ways to stay in contact with your customers and prospects. Even though, we are now dealing with the enormous amount of unsolicited advertising, it is still “King”.

**** Advanced Marketing Strategies ****

These strategies extend the Core Marketing Strategies. They are designed to further capitalize on an already existing internet marketing foundation.

Autoresponder Email Campaigns – By using Auto Responder Technology, you can put your messages on autopilot. Send a series of messages promoting your products and services or create your own e-course to be delivered automatically over a specific time period.

It’s a well-established fact that autoresponders are a necessary tool for selling online, because they automate the follow-up sales process. This means few (people) can do the work of many (people.)

Targeted Email Campaigns – Every business needs to communicate with their customers and prospects, and any business can get results quickly, easily and cost effectively using permission-based email marketing.

It’s Inexpensive… It’s Effective… It’s Immediate… It’s Targeted… It’s Easy!

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money…

Affiliate Partner Programs – Starting your own affiliate program is a very powerful way leverage your existing website and generate revenue for yourself and others. In short, it is a very simple concept. You give your affiliate partners a special link that is unique to them.

They place it on their website, include it in their newsletters, and/or promote it in their email campaigns. When one of their visitors or readers buy something or sign up for something, you will pay them a commission.

Online Directories & Vertical Portal Submission – On the Internet, every industry or market segment has 100s or even 1,000s of unique online portals and specialized directories. By placing your website name/address, description and other pertinent information, you can drastically increase the amount of pre-qualified visitors to your website.

Article/eZine Marketing Campaigns – Once you have created a series of articles about your area of expertise, it is really easy to find others that will publish it to their subscribers and in some instances, even pay you for it. In most case, one of the best ways to use your existing content is to have 1,000s of article directories & ezines circulating your articles to 100,000s visitors/subscribers with your byline and contact info.  There are a number of online resources that will help link ezine publishers & article directories with article writers.

Key Product Landing Pages – In conjunction with your search engine optimization strategies, creating key product landing pages is an excellent way to leverage your overall internet marketing strategy.  These specially designed web pages should include detailed information, customer reviews and comments about a specific product or product lines.

For a complete overview of these strategies, download the Internet Marketing Guide and Overview at

About The Author

Jonn Thomas is the President/CEO of VBO Corporation ( – An eCommerce Development & Internet Marketing Firm. He is also the Founder of – The Minority Business and the Creator of For more info, contact him at